Gin – The drink at the centre of a revolution

NB Gin beach

When NB Gin was born, it was around the time of a new gin revolution in the UK and what has happened over the last two years has taken even the most enthusiastic gin lover a little by surprise.

It’s no longer a UK gin revolution, it’s a worldwide gin revolution and we’d like to think that from a beautiful little corner of the country in North Berwick, we’re doing our bit to help it roar on.

It seems that gin is the spirit on everyone’s lips… we couldn’t resist that little pun.

It’s not that gin ever really fell out of fashion as such. The beautiful, refreshing spirit has always had a passionate following but vodka has reigned supreme for decades. You could say that gin perhaps got lost in the super-marketing of other big spirits, namely vodka. Not now though. Gin is back and we’re glad to say it’s here to stay.

In fact, in a recent survey of London’s top bars, the majority of mixologists named gin as the most important spirit on the shelf and the one that most customers class as the ‘drink to be seen with’.

One of the biggest factors in the gin revolution is the changing drinking habits of the public.

Perhaps as a result of the huge success of the craft beer scene, people are now far savvier about drinking quality spirits rather than the mass-produced, heavily marketed options that flood the industry.

In short, drinkers place far more weight on quality than they do on marketing tactics and that bodes well for artisan and craft producers, like NB Gin.

As we’ve said before, for us it will always be about the quality of our product. We only ever produce in small batches of no more than 100 litres at a time. That way we can be absolutely certain that our gin is perfect every time.

The gin revolution shows no sign of slowing (or should that be sloe-ing?) and we feel quite honoured that our drink is one of the names mentioned by experts when talking about world-class artisan gin.

Cocktails have helped to make gin cool again too, especially in a time when no self-respecting bar would be without a mixologist who really knows his or her stuff.

Our very own mixologist and brand ambassador TJ Littlejohn from Bar In A Box loves to mix with gin and he even created three brand new NB Gin cocktails to wow the celebrity guests when we serve them our gin at the Brit Awards.

All this talk about ‘being in’ and trendy bars might lead you to think that this revolution is about style over substance. No way, we say! In fact, we’re pretty sure that anyone who has ever enjoyed a good quality gin and tonic will know that it’s all about what’s in the glass.

The fact that gin is on trend again is a mere side point to it being one of life’s little luxuries and we’re so happy to be part of it. Chin chin!