NB Gin, the award-winning premium spirit produced in North Berwick, will soon be sampled by some of the biggest names in world pop, following an exclusive invitation to grace the tables at this year’s star-studded Sony Music BRIT Awards After Party in London on February 25.
The BRIT Awards is the UK’s biggest showcase for music talent and one of the most anticipated events in the global entertainment calendar. But when the stars really start to let their hair down is afterwards, with some of music’s most famous faces painting the town red well after the gong-fest.
And the most sought-after tickets in town will be to the Sony party, where pop icons such as Pharrell Williams and the members of One Direction are due to attend.
NB Gin will be the only brand of gin being served to the 600-strong guest list and will be joined by some of the most exclusive drinks brands available, such as Belvedere vodka.
NB Gin’s expert mixologist has created two unique cocktails to be served to party guests on the night, including the Bees Knees, made with honey and rosemary. Bottles of NB Gin will also be placed on every table, with tasting glasses alongside.
Vivienne Muir, director at NB Gin, says: “We are thrilled and honoured to be serving NB Gin at the biggest night in British music. To have been chosen from such a long list of other possible brands is the icing on the cake of what has been a fantastic year for us, and we cannot wait to let the music industry elite sample our very own handcrafted spirit.“
Morten Jensen, partner at Billetto UK Ltd, which is assisting with the drinks brands for the Sony event, says, “NB Gin was a natural choice for us. Its quality is second to none, making it perfect in cocktails but also delicious served neat with ice. And the chic bottle looks great. Our guests will only be served drinks worthy of this glittering event, and we are delighted to have NB Gin on the menu.”
NB Gin is produced by Vivienne and her husband Steve in a custom-made copper still at their micro-distillery in North Berwick, East Lothian. Using the London Dry Gin distillation process, it’s made from pure British grain spirit and a blend of eight botanicals, all of which have been meticulously selected to produce a smooth and balanced flavour which is not overly complicated.
Since its launch in October 2013, there has been overwhelming demand for the new spirit. It’s now being stocked in a long list of high-end hotels, bars, shops and restaurants across the country, from Aberdeen to London. And things are going well overseas too, with sales thriving in Spain, Germany and Denmark, and an agreement nearing the final stages with a distributor in the USA.
NB Gin was honoured with a silver medal in the Micro Distillery category at The Gin Masters 2014, just nine months after launch. It was the “clear winner” and “really stole the show” in a recent gin taste test of 11 different brands conducted by The Scotsman, being praised for having “a smooth, rounded palate with a fabulous long poised finish” and described as a “proper” gin.*
And it is described as “superb” by royal party planner Johnny Roxburgh, who has more than 33 years of experience in luxury event catering and party design. He has become one of NB Gin’s biggest fans and is already serving the artisan spirit to guests at high society events across the country
To help with increasing demand, Vivienne and Steve have upgraded their equipment and expanded their premises for the second time in a year to make sure that they’re geared up for more significant production. They have also launched a new website at www.nbgin.com