Would you rather be perfect or unique? For NB Gin, those two are not necessarily mutually exclusive. In fact, we like to say that we are unique in our own perfection.
Not many would consider a kink to be perfect. It’s usually the result of a mistake; of a heavy hand or an unfortunate collision but the kink that we are talking about is now integral to the gin we produce. You could say it’s engrained in what we do.
When the copperhead still was being lovingly put together, we ended up with a kink in one of the pipes. Others would fix that sort of thing right away but when NB Gin was first crafted in that still, the result far exceeded what even our high expectations were. Why would we want to change that?
You see, fads come and go in a flash, especially when it comes to drinks, but quality will always endure.
We’re most definitely at the centre of a gin revolution, as many of our fans will tell you, and we’re definitely not stuck in our ways but there are some things you simply don’t change. That kink would probably drive neat freaks to distraction but to us – in a weird kind of way – it’s as an integral to our artisan gin as the eight botanicals that go into NB.
All this talk about kinks and imperfections might make you think that we are nonchalant about how we produce our gin but that could not be further from the truth. We spent countless hours in the early days making sure absolutely everything that went into NB Gin was as perfect as it could be and, believe us, that commitment has not changed since those formative distilling days.
Our master distiller would never compromise on anything. You could call him a hard task master distiller… but we would never say that.
It goes back to that word, perfection, again. For him anything less than perfect just will not do. It’s that simple.
Okay, so practically every fine drinks producer might wax lyrical about quality and perfection but to many of them, they’re just words. They’re part of a marketing operation to sell more units. Talk to our master distiller about marketing and watch his reaction. He doesn’t have time for that – there’s another batch of NB Gin reaching a crucial stage in the distilling process!
Long before we thought of telling the world about our drink, we tested, we trialled, we plagued friends to sample our product. Only once we were absolutely sure that the artisan gin we had produced was of a quality that could rival the best gins in the world, then we cast a fleeting glance at the market. Not the distiller though, his focus is only ever on that still, with its little kink.
All this talk of kinked pipes might lead you to think we’ve spent too long tucked away in the distillery. Maybe we have, but give NB Gin a try and you’ll probably understand why we’re so keen to keep our process consistent. Like we said, we’re unique in our own perfection… or imperfection.
Visit our website for more information or to contact us. Chin chin!