NB Gin – voted the world’s best London dry in 2015 – has taken the extraordinary step of buying an emergency delivery vehicle to speed up deliveries to retailers.
The new vehicle, affectionately dubbed ‘The Ginbusters van’, will be used to deliver bottles of NB Gin, Navy Strength and Citrus Dry Vodka to stockists who re-order at short notice.
As well as its brightly coloured livery the van also features the siren from the hit US movie franchise Ghostbusters which will alert other drivers to give way.
NB Gin has seen a meteoric rise in demand over the last 12 months and the company’s CEO Viv Muir believes the new Ginbusters vehicle will help to further increase sales.
She said: “We are always looking for innovative ways to improve our business and the Ginbusters vehicle is part of that.
“We are also working with a brilliant design company, LOFOS, looking at trialing a new proton pack that bartenders will wear, which can shoot a perfectly made gin martini into a glass from 10 metres away. This product will hopefully be ready to bring to market later this year.”