NB Gin, the multi-award-winning premium spirit produced in North Berwick, has received an exclusive return invitation to the Sony Music BRIT Awards After Party in London on 24th February, where it will be served to the cream of world pop for the second year running.
The BRIT Awards is the British music industry’s biggest and glitziest night of the year, and with stars such as Adele, Sam Smith, Ed Sheeran, Justin Bieber and Coldplay on this year’s nominee list, it should be one of the most hotly-contested nights in the event’s history.
It’s only after the gongs have been dished out and the curtain has gone down, however, that the party really starts and all the celebs flock to the VIP bashes to let their hair down.
And the hottest ticket in town will be for the star-studded Sony party, the attendees of which are a closely guarded secret. But with pop icons such as Calvin Harris, Mark Ronson, One Direction and Little Mix likely to be on the invitation list, there should be plenty of famous faces partying into the night.
NB Distillery’s expert mixologist has been hard at work deciding on some exclusive cocktails befitting of the occasion. A definite fixture on the menu for this year’s 600-strong party guest list will be the B’s knees, made with NB Gin, lemon, honey, rosemary and crushed black peppercorns.
Vivienne Muir, director at NB Gin, says: “We’re thrilled to be asked back to the biggest night in British music and couldn’t be more proud of the fact that our gin is the spirit of choice for such a star-studded event. The gin revolution has resulted in a plethora of other quality brands being available, so be selected by the organisers from such a long list of potentials is a real honour, and it’s really great to be back.”
Morten Jensen, partner at Billetto UK Ltd, which is assisting with the drinks brands for the Sony event, says, “NB Gin went down so well at last year’s party that it was a no-brainer in terms of our choice for this year’s event. It’s well-balanced, smooth and sophisticated, and therefore pretty much perfect for this high-profile party. We’re delighted to have it on board.”
NB Gin is produced in North Berwick, East Lothian. Following the extremely stringent London Dry distillation process to the letter, NB Distillery has created a spirit which is very classic, pure, and of the highest possible quality.
The quality of NB Gin is, in fact, the key to its success. Among other accolades, NB Gin won the “World’s Best London Dry Gin” category at The World Drinks Awards 2015 following three rounds of judging by an international panel of experts. It’s described as “superb” by Johnny Roxburgh, party planner for the UK Royal Family and master entertainer to the global elite, and it features in the Rolls-Royce Enthusiasts’ Club 2016 Yearbook, which celebrates the best in design and luxury living.
Since its UK launch, there has been overwhelming demand for the spirit and it’s stocked in a very long list of high-end hotels, bars, shops and restaurants across the country (including Selfridges and Fortnum & Mason). The word is quickly spreading beyond the British Isles too and it’s now being sold in a number of overseas markets including the U.S., Australia, France, Spain, Germany, Denmark and Belgium, with strong interest also coming from Hong Kong, China and Canada.
In the meantime, NB Vodka, also produced at NB Distillery, is enjoying its own success, having been served to the tennis in-crowd at the 2015 Wimbledon Live event where tennis and music collide in truly incredible fashion. And it was the spirit of choice at last year’s star-studded Ormeley Dinner in London, one of Europe’s biggest environmental and conservation charity evenings.