Gin: The new single malt whisky?

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It wasn’t so long ago that the idea of ordering a gin in a bar was something you probably wouldn’t do but a few years ago something happened. There was a shift. A big one.

Now, gin is in and it seems everyone is on to it.

Gin is now seen as the most important drink by many of the world’s leading bars, and that’s something that would have been unthinkable even five years ago.

So gin is here… and here to stay. It’s the drink that everyone wants in bars all over the world. That revolution is happening right now.

But, perhaps quietly in the background, another revolution is happening.
Gin might just be the new single malt whisky. It’s a bold statement but when you look at the background you realise it might not just be so ridiculous.

Let’s look back first. Before the explosion of independent UK gin distillers a few years ago, there was really only the big guns producing gin, save for a few brave distilleries that were fighting the good fight with exceptional produce.

But now, it’s different.

Thanks to the incredible growth of fabulously good gin from independent distilleries, it’s very easy to get your hands on really good gin. It’s suddenly very accessible and that has led many discerning drinkers to enjoy it at home.

Gin is no longer a drink that is hastily poured into tonic and ice in a busy bar on a Friday night. The wealth of quality gin on the market has changed the way we enjoy it and, in a way, slowed things way down.

Let’s think about a really good single malt whisky and the way we enjoy it. Your favourite nip probably holds a sort of pride of place in the drinks cabinet. There’s a definite sense of ceremony to the way you prepare and enjoy your favourite single malt. It’s a treat, you’re enjoying something of rare quality and it deserves due attention and care.

The attention that you give to your single malt whisky is part of the romance of the drink. The wonderful second revolution that we mentioned earlier is that gin is very often the drink that people are choosing to give this due care to.

A really good London Dry gin, lovingly prepared with a more-than generous helping of ice, is nothing short of a triumph. In the tradition of enjoying a fine single malt whisky, savouring a beautifully produced London Dry gin, perhaps like NB Gin, is one of life’s pleasures. You’ve heard of sipping whisky, yes?

Now try sipping gin… with lots of ice, mind. In the winter, in front of the fire with some good cheese and biscuits, or in summer with a giddy mishmash of fruits and cured meats, gin is a wonderful thing to be enjoyed.

NB Gin is proudly produced in North Berwick, Scotland, and there are many people asking this question seriously, could gin overtake whisky as Scotland’s national drink? A question that would have seemed preposterous just a few years ago.

The UK Government recently predicted that gin exports would eventually overtake whisky sales. UK gin has the whole world talking and more than 70 per cent of UK gin is now produced in Scotland. You could say that Scotland is at the epicentre of the gin revolution.

The next time you reach for your favourite single malt whisky, consider trying a world-class London Dry gin, perhaps NB Gin, which was voted the world’s best in 2015.

Chin chin!

NB is a premium London Dry gin distilled in North Berwick, Scotland.
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