There’s a curious thing happening with the spirits and beer industry at the moment, and it’s been going on for quite a while now.
You probably already know what we’re talking about if you’re a regular to our NBlog. But for those who are uninitiated NB fans, we’ll tell you.
People are leaving the well-known, mass-produced big name brands to sniff out something a bit different; something like NB Gin.
Over the last few years there has been a strong shift towards anything that falls into the category of “craft”, “artisan” or even just “real”.
Those little words are the signposts for canny buyers these days and they’re becoming even more important with every passing month.
It probably really got going in the UK about five or six years ago and it was partly thanks to producers of craft beer and real ale (although those who know their crafties and ales will also know the pains producers go to to highlight they’re not the same).
There were always small pockets of fans of craft beer and quality ales and there were a few good breweries around to quench their thirst.
But, thanks to a few brave brewers who decided to put their money where their mouths were, the industry grew arms and legs and staggered into the mainstream with a burp and a giggle.
The craft beer industry is a rock ‘n roll show now and it seems like every second 30-something bloke you meet has a hankering to launch his own craft brewery.
Perhaps buoyed by the massive success of smaller, quality brewers, there were plenty foolhardy ladies and gents who wanted to try the same in the spirits world and it worked, big time.
Just look where we are today. Obviously, there’s NB Gin, but we are just one of hundreds of artisan distillers in the UK.
It should be a byword for “quality” but it isn’t always the case. You have to be careful that the word “artisan” isn’t used by producers who simply are not. We at NB Gin have another tag we can use now too: World-class. That’s not us saying that, it’s the World Drinks Awards!
Artisan, craft, real. They’re more than just words to us at NB Gin. They’re part of the manual that we use to create a drink that boasts a quality that’s hard to find anywhere else in the world.
The fantastic news for producers like NB Gin is that many, many consumers have simply had enough of drinking Spirit A or Beer B just because the massive corporation that makes it can afford the best marketing.
Not that long ago, it was only the enthusiastic foodies who might be tempted to seek out a real quality artisan gin or craft beer, but that tide has turned and it’s far more mainstream to want something of a higher quality.
Perhaps the best example of that is how supermarkets have had to completely overhaul their spirits and beer ranges. When the buying public speak, they have to listen and a walk down the aisles will show you just how far we’ve come in the quest for quality.
As for NB Gin, we’re not supermarket-mainstream and we like it that way, and that will never change so keep finding us where you do and keep enjoying us.
Bugger it, we’ll have a G&T right now. Care to join us? Chin chin!