Five things that happened at the Sony BRITs After Party

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NB Gin was served to the stars for the second year in a row at the BRITs Sony After Party in London last week.

NB was the ONLY gin on offer at the event and A-list celebs and music moguls enjoyed it very much… in fact, they enjoyed it so much that they drank every bottle.

We had a blast at the event. Here are five things that happened…

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NB Gin returns to star-studded BRIT Awards party

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NB Gin, the multi-award-winning premium spirit produced in North Berwick, has received an exclusive return invitation to the Sony Music BRIT Awards After Party in London on 24th February, where it will be served to the cream of world pop for the second year running.

The BRIT Awards is the British music industry’s biggest and glitziest night of the year, and with stars such as Adele, Sam Smith, Ed Sheeran, Justin Bieber and Coldplay on this year’s nominee list, it should be one of the most hotly-contested nights in the event’s history.

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NB Gin agrees distribution deal with Instil Drinks Company

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NB Gin, the multi-award-winning craft gin produced in North Berwick, has secured a deal with Instil Drinks Company, which specialises in the distribution and brand development of a hand-picked selection of artisan and authentic spirits, beers, ciders and liqueurs.

The Instil Drinks Company is a trading arm of Bibendum PLB Group, one of the UK’s most powerful independent drinks companies.

The company is taking on NB Gin, NB Gin Navy Strength and NB London Dry Citrus Vodka and will act as exclusive distribution agent for all three, focusing on England and Wales.

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Valentine’s Day: Whether single or in love, you can make it perfect

NB Gin Valentines

February the 14th is fast approaching, to some of you this is just another day, for others it’s a chance to show someone you care.

But why should couples have all the fun? At NB, we think Valentine’s Day should be everybody’s perfect day.

You’re single and loving it!

Although it would be easy to just grab a spoon and curl up with your two favourite fellas, Ben and Jerry and a cheeky gin, you’re not going to!

So what if you’re single? This is the perfect opportunity to dedicate another day to you! Let’s be honest, there aren’t enough days in the week to dedicate to Yours Truly!

Be your own Valentine. Start the day with your favourite brekkie, even if it’s a bit naughty. The diet can go on hold for a day.

Chocolate spread on toast or Eggs Benedict? Do it!

Start the day the way you mean to go on. Do the things that make YOU happy, whether that’s a long bike ride or some retail therapy, enjoy some time to yourself!

You AND your friends are single! Perfect!

What could be better? Mate dates are so much more fun than real dates anyway! None of that awkward chatter as you get to know each other, and you’re way past the stage where you question whether pinching one of their chips is acceptable or not.

So you’re a couple…

For you couples that aren’t into all the romance, don’t feel forced into a stereotypical candlelit dinner.

You love each other so have YOUR perfect day, just the way YOU want it. Celebrate with your other half in your own little way. Whether that’s skydiving or playing chess with each other, whatever you both enjoy – go do it!

Maybe you love the traditional, romantic Valentine’s Day with roses and chocolates, then great. There’s nothing wrong with some good old fashioned romance, especially on February 14th.

Whether you’re single, attached, or even if your Facebook status is ‘it’s complicated’ you can make Valentine’s Day 2016 the best one ever.

In its essence, Valentine’s Day is about caring for each other and at NB, we think that’s perfect, no matter how you do it.

NB is driven by one thing: Perfection. We create world-class London Dry gin and London Dry citrus vodka. Perfection cannot (and should not) be rushed. Ever.

That’s why our perfect spirits should be enjoyed slowly. Our gins, both Navy Strength and standard, are so pure and refined that they can be enjoyed neat. A perfect pleasure as a sipping drink, or in a classic G&T with Fever Tree tonic.

For the perfect experience, enjoy NB slowly and responsibly.

Gin: The new single malt whisky?

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It wasn’t so long ago that the idea of ordering a gin in a bar was something you probably wouldn’t do but a few years ago something happened. There was a shift. A big one.

Now, gin is in and it seems everyone is on to it.

Gin is now seen as the most important drink by many of the world’s leading bars, and that’s something that would have been unthinkable even five years ago.

So gin is here… and here to stay. It’s the drink that everyone wants in bars all over the world. That revolution is happening right now.

But, perhaps quietly in the background, another revolution is happening.
Gin might just be the new single malt whisky. It’s a bold statement but when you look at the background you realise it might not just be so ridiculous.

Let’s look back first. Before the explosion of independent UK gin distillers a few years ago, there was really only the big guns producing gin, save for a few brave distilleries that were fighting the good fight with exceptional produce.

But now, it’s different.

Thanks to the incredible growth of fabulously good gin from independent distilleries, it’s very easy to get your hands on really good gin. It’s suddenly very accessible and that has led many discerning drinkers to enjoy it at home.

Gin is no longer a drink that is hastily poured into tonic and ice in a busy bar on a Friday night. The wealth of quality gin on the market has changed the way we enjoy it and, in a way, slowed things way down.

Let’s think about a really good single malt whisky and the way we enjoy it. Your favourite nip probably holds a sort of pride of place in the drinks cabinet. There’s a definite sense of ceremony to the way you prepare and enjoy your favourite single malt. It’s a treat, you’re enjoying something of rare quality and it deserves due attention and care.

The attention that you give to your single malt whisky is part of the romance of the drink. The wonderful second revolution that we mentioned earlier is that gin is very often the drink that people are choosing to give this due care to.

A really good London Dry gin, lovingly prepared with a more-than generous helping of ice, is nothing short of a triumph. In the tradition of enjoying a fine single malt whisky, savouring a beautifully produced London Dry gin, perhaps like NB Gin, is one of life’s pleasures. You’ve heard of sipping whisky, yes?

Now try sipping gin… with lots of ice, mind. In the winter, in front of the fire with some good cheese and biscuits, or in summer with a giddy mishmash of fruits and cured meats, gin is a wonderful thing to be enjoyed.

NB Gin is proudly produced in North Berwick, Scotland, and there are many people asking this question seriously, could gin overtake whisky as Scotland’s national drink? A question that would have seemed preposterous just a few years ago.

The UK Government recently predicted that gin exports would eventually overtake whisky sales. UK gin has the whole world talking and more than 70 per cent of UK gin is now produced in Scotland. You could say that Scotland is at the epicentre of the gin revolution.

The next time you reach for your favourite single malt whisky, consider trying a world-class London Dry gin, perhaps NB Gin, which was voted the world’s best in 2015.

Chin chin!

NB is a premium London Dry gin distilled in North Berwick, Scotland.
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