NB Gin, the multi-award-winning craft gin produced in Scotland, is now available in Australia having secured a deal with The Wigs Cellar in Melbourne. The spirit will be sold locally through the company’s city-based premium liquor boutique, as well as being supplied to major bars and restaurants across Melbourne. It will also be made available to gin lovers across the whole nation through the Wigs website.
NB Distillery, where NB Gin is produced, is located in North Berwick on the east coast of Scotland. Following the extremely stringent London Dry distillation process to the letter, the distillery has created a spirit which is very classic, pure, and of the highest possible quality. And it was this clarity of taste together with the gin’s uncompromising quality that convinced The Wigs Cellar to snap up it as quickly as possible.
The quality of NB Gin is, in fact, the key to its success. Among other accolades, it won the “World’s Best London Dry Gin” category at The World Drinks Awards 2015 following three rounds of judging by an international panel of experts. It’s described as “superb” by Johnny Roxburgh, party planner for the UK Royal Family and master entertainer to the global elite, and was served as the gin of choice to the cream of the music industry earlier this year at the star-studded Sony Music BRIT Awards After Party in London.
And most recently, Vivienne Muir, CEO of NB Distillery, scooped the gong for International Growth Business of the Year at the Business Women Scotland Awards
NB Gin will also be featured in the Rolls-Royce Enthusiasts’ Club 2016 Yearbook, which celebrates the best in design and luxury living. The launch will take place this December at the Saatchi Gallery in London and it is here where a bottle of NB Gin will appear in a lit-up glass case and be placed on its own individual plinth.
NB Gin is stilled, blended, bottled and labelled by hand in very small batches, to ensure that every bottle is absolutely perfect. It’s made from pure British grain spirit and a blend of eight botanicals, all of which have been meticulously selected to produce a smooth and balanced flavour which is not overly complicated. The still itself was custom built in London and installed in North Berwick by the oldest gin makers in the world.
Vivienne Muir, CEO of NB Gin, says: “Gin is enjoying a huge resurgence and no more so than in Australia, where it’s quickly becoming one of the most popular white spirits in the country. Thanks to the rise of the cocktail culture and a growing appetite for quality, Australian stockists are seeking out interesting hand-crafted gins because their customers are seeking variety, authenticity and something which has a different ‘story’ to the mainstream names.
“This is where NB Gin fits perfectly and we’re thrilled that The Wigs Cellar, whose name is synonymous with knowledge, experience and quality, has selected our spirit as one of the first Scottish gins to be added to its portfolio.”
Ross Smith, Director at The Wigs Cellar, said: “NB Gin’s smooth flavour makes it perfect for cocktails but it’s equally delicious on its own, so it’s highly versatile as well as being of the highest possible quality. Gin is surging in popularity across Australia with premium craft brands in particular gaining real momentum among consumers, so it’s the perfect time for us to introduce this fantastic multi-award-winning spirit to the nation.”
Since its UK launch in late 2013, there has been overwhelming demand for NB Gin and it’s stocked in a very long list of high-end hotels, bars, shops and restaurants across the country. The word is quickly spreading beyond the British Isles too and it’s now being sold in a number of overseas markets including the U.S., France, Spain, Germany, Denmark and Belgium, with strong interest also coming from Hong Kong, China and Canada.
Reassuringly classic but contemporary in character, NB Gin is bright and fresh with subtle notes of citrus and a solid hint of juniper. It’s also uncompromising on quality, with every part of this artisan spirit having an attention to detail which makes it stand out from the rest. It works either on its own with a block or two of ice, traditionally mixed with a quality tonic, or is equally at home in a classic cocktail.
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